Typography
Typography is the style/appearance a given text is presented. The term applies to how in which the style, arrangement and appearance are placed, with multiple different combinations and styles the way in which the text looks can vary. Typography is an important art, especially when used in films. The way in which the text is presented often helps communicate feeling and tone, typographers must be able to ensure that the style of the work is suitable for the film or text as this helps to convey what the mood of it will be. For example if the words were shown to be jagged or somewhat transparent then it may suit an action and/or horror rather than a romance and/or comedy. The design must also be able to suit not only the genre but the plot as well (in most cases) for example if the given text was about gangs and such other related themes then a 'fancy, curly' font won't be the best fit, or a presentation containing brightly lit colours would ...