The Art of the Title Sequence
"Words and lettering played an enormous role in films of the silent era."
This is just simply referring to the importance of words and lettering during this time, I highlighted this because it shows the importance of it and tells me how big of a thing it was.
"White lettering on a black background is another characteristic of this era, because titles simply looked better this way when projected with live-action B&W film."
"Regardless of the method followed, we see the emergence of typography that seeks to match letterforms with the subject matter and even the zeitgeist — including typefaces inspired by art movements such as art nouveau, art deco and expressionism — as well as the commercial vocabulary of packaging design and advertising."
This shows that how the lettering and background were presented were important, the font of the writing and other things were different depending on the type of film some of which were inspired by different types of art. I highlighted these because they mention how it looked played a big part and how different types of art helped inspire some of these. This can also be considered some type of art.
"The big innovations of title animation and motion typography don’t really emerge until well after the Second World War."
"During the 1920s and ’30s, European cinema was deeply influenced by modernism, and aspects of this visual sensibility were brought to the US by filmmakers who were fleeing the Nazis."
These mention how foreigners and war had also affected this. Animation had not appeared till after the second world war and filmmakers who had escaped to America from Nazis also created a large influence. I highlighted these because it shows that large events had taken a large effect and helped create an improvement for the films
This is just simply referring to the importance of words and lettering during this time, I highlighted this because it shows the importance of it and tells me how big of a thing it was.
"White lettering on a black background is another characteristic of this era, because titles simply looked better this way when projected with live-action B&W film."
"Regardless of the method followed, we see the emergence of typography that seeks to match letterforms with the subject matter and even the zeitgeist — including typefaces inspired by art movements such as art nouveau, art deco and expressionism — as well as the commercial vocabulary of packaging design and advertising."
This shows that how the lettering and background were presented were important, the font of the writing and other things were different depending on the type of film some of which were inspired by different types of art. I highlighted these because they mention how it looked played a big part and how different types of art helped inspire some of these. This can also be considered some type of art.
"The big innovations of title animation and motion typography don’t really emerge until well after the Second World War."
"During the 1920s and ’30s, European cinema was deeply influenced by modernism, and aspects of this visual sensibility were brought to the US by filmmakers who were fleeing the Nazis."
These mention how foreigners and war had also affected this. Animation had not appeared till after the second world war and filmmakers who had escaped to America from Nazis also created a large influence. I highlighted these because it shows that large events had taken a large effect and helped create an improvement for the films
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