Typography

Typography is the style/appearance a given text is presented.
The term applies to how in which the style, arrangement and appearance are placed, with multiple different combinations and styles the way in which the text looks can vary.

Typography is an important art, especially when used in films. The way in which the text is presented often helps communicate feeling and tone, typographers must be able to ensure that the style of the work is suitable for the film or text as this helps to convey what the mood of it will be. For example if the words were shown to be jagged or somewhat transparent then it may suit an action and/or horror rather than a romance and/or comedy. 

 The design must also be able to suit not only the genre but the plot as well (in most cases) for example if the given text was about gangs and such other related themes then a 'fancy, curly' font won't be the best fit, or a presentation containing brightly lit colours would fit more to a comedy than an action of a more serious nature. Depending on the type of film it is.
If used correctly then a possible viewer could gain an interest, how and where it is used and presented may affect whether somebody wants to watch or read the text that it is illustrated in.

 This shows that despite the fact that it's only shown for a short while (if in a film, when reading a piece of text the attention is drawn away as the reader progresses)  the presentation given can also play a role in grabbing and audiences attention. This further shows the importance of typography as it also affects the likelihood of gaining a viewers attention although it's not as big as an influence as other factors.


Typography Examples: What-is-Typography                                                                                Image result for what is typography
The name of the film my group is making an opening sequence for was changed to avoid making it appear too similar to the animation where the concept of the book came from.
 
Since the main genres will be mystery and thriller, I believe that the examples (with the changed name) I have made below will/may fit our sequence.
These could suit the plot that the group has come up with as the themes of kidnapping and violence come into play also because of the characters ages, with them being college/university students during the story.




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